Nestled in the center of Roscoe, New York’s main street; the Wemoc General launches its flagship location in the beautifully restored 1889 Victorian Albee Building. Giving a nod to the history of Trout Town USA, with a newly designed mural wrapping the exterior of the building by Oaxican artist, Sergio Chavez, the Wemoc General will serve as a key merchant for locals and weekenders anchoring Roscoe’s historic avenue.

The retail concept store specializes in textiles, ceramics, artwork, home goods, and apparel sourced from a community of global and local artists + merchants, complimenting the essence of the Catskills lifestyle. In addition to weekly fresh cut floral, the Wemoc General also offers a rotating roster of services. 

Be sure to say hello to owners and explorers, Nico, Marissa, and Bear (Pomeranian and chief of security).